Media Literacy
Our Presentation
Media literate youth and adults are active consumers of media.
→ Many forms of media – like television – seek to create passive, impulsive consumers. Media literacy helps people consume media with a critical eye, evaluating sources, intended purposes, persuasion techniques, and deeper meanings.
EXPLANATION
As we know, we currently live in this era which everything is modern and sophisticated, and we can directly feel the difference/effects. For example; back then, if we want to get updated with the latest news, we usually get it through TV / newspaper. But nowadays, it's way easier. With just a single click, we can easily access news or anything we want to know in the internet, by using our own gadgets. And we can do it anywhere, anytime.
Also,
as the technologies are getting advanced, it requires us, who are the consumers
of media to change from a passive audience to an active one. What I mean by an
active audience is we can interact with the media itself, like we can comment
on particular news or vote for particular event. But not only that. As an
active audience, we should start consume media with a critical eye.
Back
then, most of us consumed media just as what it said. So when a news came out,
we'd just believe everything said there. But these days, youth and adults as
the active consumers of media should start sort which news they should take and
which they should ignore/push aside.
But
in my opinion, the amount of active consumers in the context of sorting media
messages, in Indonesia aren't that much. How could I say that? Because there
are many cases which actually aren't a really big one, but they make it as it's
really big deal. Besides that, many media in Indonesia are
owned by politician which makes some of them broadcasting unbalanced news.
Let's
take example at 1st, MetroTv, it is under Media Group which is owned by Surya
Paloh, one of a politician in Indonesia, and he used to be the president of
Metro TV until 2006 and he's still its Chief Director. 2nd, MNC Group which is
owned by Hary Tanoesoedibjo. 3rd, TV One which is owned by Aburizal Bakrie. Do
you notice that the 3 of them are all politicians? Let's go back at 2014.
During the president election, TV One and Metro TV both broadcasted about news
related to it. At first glance, it might look the same. But if you observe,
they actually sharing 2 different things. Metro TV, at that time was a pro to
Jokowi. While TV One, is a pro to Prabowo. So they shared abt things that would
give benefits to each candidate they're rooting for. So basically, some of
politician use media for their own benefits, without us knowing.
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