TOLAK ANGIN
VIDEO
Definition : Tolak Angin is a herbal supplement with honey that supports
the health of immune system.
The advertisement took place in America which is one of the
developed country and the leading country of the world. The product itself has
already exported to several countries including
America which means the Tolak Angin quality is guaranteed and has
international standards. Not every
local product from Indonesia can be exported to big country like America for
example, so there’s no doubt From the video we can see that many people in
America are consuming Tolak Angin and get satisfied about how it helps them to
overcome daily disease.
“All this time, we don’t directly export abroad. Importers from about 15 countries come to us to sell it abroad. But this year, we want to start exporting directly,” said Sido Muncul president director Irwan Hidayat, whose grandfather, Rahkmat Sulistio, founded the company in 1940 with three employees as a family business.
Also, there are some public figures such as Nadine
Chandrawinata and Dahlan Iskan.
These two public figures are chosen to be the model of this advertisement is because;
First, Nadine. Although her main occupation is a model, people mostly know her about her travelling hobby. She likes to travel around Indonesia or the world. Her travelling skills need good stamina, endurance, and health immune system to go through any obstacles along the way. That’s how Nadine Chandrawinata supports the product to represents their purpose.
Second, Dahlan Iskan. He is the former minister of BUMN, meanwhile BUMN is our state owned corporation. Tolak Angin is one of Indonesia’s typical product that we should be proud of. Dahlan Iskan support local product and so do we. Even our local product has wide-spreadly all the way to America and their people trust the capability of Tolak Angin.
Selling Points
1. Nadine Chandrawinata is an actress, model, and the
former of Putri Indonesia 2005 as well as finalist of Miss Universe 2006
representing Indonesia. She is famous in her hobby,
which is traveling.
2. Dahlan Iskan, is the former Minister of BUMN and the
former CEO of Indonesia Newspaper Publisher Jawa Pos Group.
These two public figures are chosen to be the model of this advertisement is because;
First, Nadine. Although her main occupation is a model, people mostly know her about her travelling hobby. She likes to travel around Indonesia or the world. Her travelling skills need good stamina, endurance, and health immune system to go through any obstacles along the way. That’s how Nadine Chandrawinata supports the product to represents their purpose.
Second, Dahlan Iskan. He is the former minister of BUMN, meanwhile BUMN is our state owned corporation. Tolak Angin is one of Indonesia’s typical product that we should be proud of. Dahlan Iskan support local product and so do we. Even our local product has wide-spreadly all the way to America and their people trust the capability of Tolak Angin.
Selling Points
a) Using only Indonesian original trusted herbs & spices.
b) Has multi purposes such as; masuk angin, support health immune system.
c) Proceed by high quality technologies and international standards.
d) Guaranteed hygiene.
e) Export quality.
f) Easy to find and available in drugstores, mini markets / supermarkets, even in small stores.
g) Available in several cities in America, such as; Los Angeles, New York, San Francisco, San Diego and Las Vegas.
Marketing Target
→ All ages from all socialities.
Tone & Emotion
→ It makes us feel re-energized and it's something we should be proud of because, this product which
is originally from Indonesia is popular in America & other countries.
is originally from Indonesia is popular in America & other countries.
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